First of all, congratulations on your wise decision to invest in my book, The Magic Of Newsletter Marketing!
But before you place your order I want to make you an offer that you can’t refuse. Well, you can … but why would you?!
If you’re not getting more customers, keeping them longer, selling them more of your products and services, and getting them to refer you to more new customers… you’re completely missing the boat!
My second book, Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More! is a must read for every entrepreneur and business owner, especially during these tough economic times.
Get more customers or sell more to the ones you already have.
It’s really just that simple.
I’m certain you’re interested in growing your business since you’re reading this Web site in the first place. Right?
When thinking about sticking like glue to your customers, there are two main principles to keep in mind.
First, it’s much more cost-effective to sell more to your existing customers. Cost effectiveness leads to profitability. Selling more to your current customers – the water in your bucket – brings you the highest possibility of higher profit margins. It’s that old 80/20 rule (or even more refined as the 90/10 or even the 95/5 versions)!
“Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim’s done it! You can throw money at list-building, website traffic, lead generation and mass-marketing all day long, but unless you can make that client relationship ‘Sticky’ – you are burning money! The visual of ‘retention’ as the plug in your leaky bucket is priceless and valid for any business model.”
The Barefoot Executive™
Second, not only are your current customers bringing you more profits, they are the ones most likely to buy from you in the first place. What’s more, the longer they remain as your customers the more frequently they buy.
This wonderful cycle continues to spiral upward and grow. Remember lifetime value! That’s why having really good glue is so important.
Not only are your current customers more likely to buy from you, more importantly, they actually want to buy more from you. They’ve proven themselves to be hyper-responsive, so take advantage of that!
Remember the movie Jerry Maguire? The Cuba Gooding Jr. character had Jerry, played by Tom Cruise, keep shouting “Show me the money!” A variation of this is “Follow the Money!” Successful entrepreneurs know the importance of following the money. When their customers ask for something, these entrepreneurs find a way to supply their customers with whatever they want. That’s what following the money is all about. After all, you’re in business to make a profit.
Stick Like Glue will help you to dramatically boost your profits!
“As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more ‘must have’ gadgets, and more new-fangled things you ‘must be doing,’ Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business – strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers stick like glue.”
Buying each book separately means you’ll pay a total of $49.90. And the prices are likely to go up very soon.
But this one time only, I’ll give you the chance to get Stick Like Glue for just an additional $12.50 – shipping included!!
Please select your investment option now:
Yes! Thank You Jim! I want to take advantage of this great offer! I don't want to have to spend $49.90 to buy these books separately later, when I know that getting both right now will help me implement even more customer-sticking strategies, a lot faster! Send me BOTH BOOKS for just one easy payment of $37.45...
No thanks Jim, I just want to purchase The Magic Of Newsletter Marketing now.
[Questions? Need assistance? Contact us via e-mail or call (800) 214-6158 today!]